Cosimo I Medici built in the 1547, to make it the seat of the market for precious fabrics and jewelry. The lodge has always had a merchant orientation and now there you can find tablecloths, tapestries, leather, silk ties and scarves, gloves, jewelry, Florentine paper and souvenirs.
Loggia del Porcellino is the popular name of the Mercato Nuovo Lodge in Florence, so called to distinguish it from the Old Market, located in what is today the Piazza della Repubblica. It stands at the intersection of Calimala street and Porta Rossa street. The lodge was built between 1547 and 1551 and designed by Giovan Battista del Tasso, located in the heart of the city, just steps from the Ponte Vecchio. It was originally intended to sell silk and precious objects from the Nineteenth and the famous straw hats of Florence, while today you can find mostly leather goods and souvenirs. The focal point of the lodge has, since 1640, the Piglet Fountain, that is actually a "wild boar" in bronze, Seventeenth-century copy of the work of Pietro Tacca now in the Museo Stefano Bardini and adapted from a marble Roman era, today preserved at the Uffizi. The lodge and its statues were restored in 2001-2003.
A curiosity of the place is the so-called Stone of Scandal or “dell'acculata”, a round two-tone marble in the center of the lodge. This stone (the one you see nowadays is a remake of 1838) reproduces life-size one of the wheels of the Carroccio, a symbol of the Florentine Republic, on which was hoisted the banner of the city: on the point marked with the stone was, in fact, placed the Carroccio, around which met the Florentine troops before each battle. The stone also had another function: it was the exact spot where there were punished insolvent debtors during Florentine Renaissance. The punishment consisted in enchaining the unfortunate and once dropped his pants he was beaten repeatedly on the buttocks stone, according to the “acculata”. From this custom humiliating belong popular sayings like being with your ass on the ground and, perhaps, the expression “sculo”, seen as bad luck.
The popular name of the bronze statue of the "Pig" is a misnomer because it depicts a boar. It comes from a Roman copy of a Hellenistic marble, that Pope Pius IV donated to Cosimo I in 1560, during his visit to Rome. The original marble is now at the Uffizi. Cosimo II de 'Medici had a copy in bronze made by Pietro Tacca in 1612, destined to decorate Palazzo Pitti. The wax model dates from around 1620, while the merger was carried out only around 1633. A few years after the merger Ferdinando II de 'Medici decided to transform the work into a fountain, which is documented in the Loggia del Mercato Nuovo least from 1640. The fountain had a function mainly practical, as well as decorative: it was providing water to the merchants who traded under the loggia, which at that time were specialized in buying and selling precious fabrics such as silks, brocades and wool cloths. At that time also dates the diminutive of "Piggy". Pietro Tacca also created the bronze tub original (now in storage) to collect water. The original location was in front of the homonymous apothecary "del Cinghiale", on Via Por Santa Maria, opened in the first half of the eighteenth century, that became a meeting place for intellectuals. In the nineteenth century, to facilitate traffic on the road, was moved to the present location on the south side, in front of today's ex-Commodity Exchange. Popular tradition has it that touching the nose of the Pig brings luck, that fact shines daily for continuous polishing of thousands of hands. The complete procedure for obtaining a good omen would be to put a coin in the mouth of the piglet after having rubbed the nose: if the coin falls beyond the grate where the water drops will bring good luck, otherwise not. In reality, the inclination is such that only coins heavier fall easily into slots.
Currently in the market there are tablecloths, tapestries, leather, silk ties and scarves, gloves, hats, belts and wallets, t-shirt, jewellery, Florentine paper and souvenirs.
In 2002 the Lodge was restored: the dinner party, held just below the Lodge, to celebrate the end of the restoration work, was unforgettable, together with the operators, institutions, famous people and many friends.
At that time a group of dealers decided to organize a dinner that could be a prestigious event in a magical setting such as the Loggia del Porcellino. It was established, at the same time, the "Premio Porcellino".
Our operators, made in committee, have identified a group organization, in the persons of: Franca Sbraci, Giuseppe Pugi Delli, Gianni Orsini, Abatangelo Nicola, Alessandro Meucci, to handle this event. The "Premio Porcellino" was created with the intention of offering a recognition to individuals who, in various professional fields, have helped to enhance the role of Florence as a city symbol of culture, science and sensitivity. The event takes place in a historical corner of the city, the Loggia del Mercato Nuovo, where every day you hold the traditional market, transformed for the occasion into a place of "grace convivial".
Award winning 2004:
Mario Luzi (poeta e scrittore)
Marco Masini (cantante)
Andrea Benelli (olimpionico tiro a volo)
Award winning 2005:
Sergio Romagnani (professore ordinario di medicina interna presso l'Università di Firenze)
Giuseppe Povia (cantante)
Award winning 2006:
ORT (orchestra regionale toscana)
Giampiero Maracchi (direttore dell'istituto di biometereologia del CNR di Firenze)
Award winning 2007:
Pierluigi Rossi Ferrini (coordinatore dell'attività di trapianto per la Regione Toscana)
Aldo Bennici (direttore artistico Accademia Musicale Chigiana)
Award winning 2013:
Alfredo Martini (ex CT nazionale italiana ciclismo)
Roberto Cavalli (stilista)
Mauro Pagliai (editore)
Cantine Leonardo da Vinci (vini ed enologia)
Riz Ortolani (compositore e direttore d'orchestra)
Katyna Ranieri (cantante)
Cristina Acidini (soprintendente per il patrimonio storico, artistico ed etnoantropologico e per il Polo museale della città di Firenze)
Award winning 2014:
Antonio Paolucci (direttore Musei Vaticani)
Giancarlo Antognoni (ex giocatore Fiorentina)
Stefano Grifoni (direttore del pronto soccorso dell'ospedale di Careggi)
Stefano Ricci (stilista)
Giorgiana Corsini (principessa)
Giovanni Veronesi (regista)
Silvio Zuccarini (professore)
Ristorante "Il Latini" di Torello Latini
Award winning 2015:
Antonio Natali (direttore uscente degli Uffizi)
Carla Braccialini (imprenditrice)
Aureliano Amendola (fotografo)
Giampaolo Donzelli (presidente della Fondazione Meyer)
Don Antonino Spanò di San Bartolomeo
Award winning 2016:
Associazione Tommasino Bacciotti
ASD Trisomia 21
Award winning 2017:
Dolcenera - Emanuela Trane (cantante)
Alessandro Bertolazzi (truccatore)
Pierluigi Stefano (cardiochirurgo)
Ermanno Scervino (stilista)
Simone Martini (delegato fiorentino di ANT)
Giuliano Gori (collezionista d'arte)
I ns. operatori sotengono inoltre l’opera Madonnina del Grappa, devolvendo il ricavato delle monetine che i turisti gettano nella Fontana del Porcellino, inoltre contribuiscono con donazioni a favore dell’UNITA’ SPINALE del’ospedale di Careggi, dell’ A.N.FA.SS di Firenze, della Casa Famiglia di S.Mauro a Signa, e di famiglie Fiorentine in grande disagio economico.
Mercato del Porcellino (Mercato Nuovo, Mercato della Paglia, Florence Market)
Piazza del Mercato Nuovo - 50123 Firenze